Is cold-pressed the same as 'cold-pressured'?

Norwalk Model 290 cold-press juicer.

Norwalk Model 290 cold-press juicer.

No.  Here at Telluride Juice Co. we use the GoodNature X-1 (aka 'The Beast') and its sidekick the Norwalk Model 290 to cold-press our juices, meaning fresh produce is first gently ground into a pulp, and this pulp is then slowly pressed to extract the juice and nutrients, thereby preserving its integrity longer.  Our juicing method reduces oxidation of the product and does not expose the fresh fruits and vegetables to the heat and aeration of traditional centrifugal juicers.

'Cold-pressured' actually refers to a method of pasteurization called HPP (High Pressure Processing).  HPP is a processing step that extends shelf life and kills at least 99.999% of the microorganisms in juice.  Here's the process:

The Goodnature X-1 hydraulic cold-press juicer.

The Goodnature X-1 hydraulic cold-press juicer.

    1    Raw juice is made on a juice press or other type of juicer, then bottled in plastic bottles. (HPP is not the process of making juice itself, but rather a secondary processing step).

    2    The plastic bottles of juice are loaded into a giant chamber that fills with water and pressurizes the bottles up to 85,000 PSI. To put this pressure in perspective, if you were to tie a rock to a bottle of juice and sink it to the deepest part of the ocean, the Mariana Trench, you would only achieve 1/5th of the pressure created in an HPP machine.

    3    The pressure maintains between one minute and several minutes depending on settings, then de-pressurizes.

    4    When the bottles come out the other end, they now contain almost no living microbial content, and now have a shelf life of about 30-45 days, instead of raw juice which is normally four to five days.  The two major benefits are a safer juice product, and that retail stores can keep the juice on their shelf for much longer without it going to waste. Beyond these benefits, it is actually FDA law that juice must undergo a process like HPP or heat pasteurization in order to be distributed wholesale to re-sellers. If the maker is selling direct to consumer, this process is not required.  (Cited with permission from

Compare your Telluride Juice Co. cold-pressed juice with the shelf-life of a 'cold-pressured' or HPP juice in your local supermarket; the latter can have a shelf-life of three to four weeks vs. three to four days with TJC juices.

Please note, because our juices are 100% raw, unprocessed, and unpasteurized, patrons with compromised immune systems, children, and the elderly should take particular care in consuming these products.  Our juices are not intended to treat or cure illnesses or disease. Please consult with your physician or dietitian before use.

Why do you use glass bottles?

A few reasons.  First, we feel glass bottles are safer for the consumer as there is no possibility of chemical leaching from traditional plastic bottles.  Secondly, we love the environment and using glass bottles allows us to minimize our carbon footprint and waste.

Glass also allows us to re-use our bottles!  We encourage our patrons to return their rinsed, without residue bottles (please rinse the bottles as we are unable to refund unrinsed ones) back to Telluride Juice Co. where we will clean and sanitize them.

How does the glass bottle deposit program work?


You bring in your rinsed, without residue glass bottles to Telluride Juice Co. and receive a $1.00 per bottle credit towards your next purchase, easy peasy! Elixir and 8oz Mini-Me bottles are a $0.25 credit. Please rinse the bottles as we are unable to accept unwashed, chipped, broken, or cracked bottles due to safety reasons.

We recommend rinsing them soon after use to prohibit any growth or residue formation (dried chia seeds dry like cement!). If you leave the bottles uncleaned for an extended period of time old matter will form on the bottle and we will not be able to refund your deposit or re-use the bottles.  We are a small company washing and sanitizing these bottles individually by hand, your assistance is much appreciated! 

What is the difference between cold-pressed juice and juice from a traditional centrifugal juicer?

The primary difference between the two is the speed at which they extract juice.  It’s been proven that heat damages the vital enzymes and nutrients that we are trying to extract from the juice in the first place.  Our cold-pressed juicing method is different than a centrifugal juicer in that there is no spinning blade that is rotating at extremely high RPMs causing initial friction, heat and oxidation, all which lead to a lower nutrient content. 

Fresh, organic juice contains the highest amount of healing phytonutrients, enzymes and vitamins.  Cold-pressed juices retain much more nutrients, taste better, look better, and produce higher yields compared to traditional centrifugal juicers.

Juices that are made from a cold-pressed juicer get upwards of five days shelf life with minimal nutrient degradation, compared to a centrifuge that encourages consumption within the first four to six hours.  Using a cold-press hydraulic juicer also yields on average 15-20% more juice, thus reducing food waste.

As you can see below, centrifugal juices are foamy with sediment settling to the bottom.  Never settle.

Are all of your ingredients organic and fresh?


Our entire menu is organic.  If we can't source it organic we don't use it.  All of our cold-pressed juices and elixirs are made with 100% organic fresh fruits and vegetables.  We try to source locally whenever possible during the summer and fall harvesting seasons.  As this is Colorado we rely on our commercial organic suppliers during the snowy off-seasons for produce procurement.

All of our Kombuchas are made with fresh organic fruit and herbs except Kiwi Guava which uses fresh kiwis and an organic guava purée.

What do you do with all that pulp?


We make doggy treats and give the rest back to local farms and friends for composting and livestock feed!  We believe in being as environmentally conscious as possible and reducing even non-toxic organic waste such as fruit and vegetable pulp to reuse back into the earth to create healthier, richer soil for the following growing seasons.  We are also proud to be a straw-free and near plastic-free company. 

Why do your juices seem pricey?


The short answer goes back to our motto, Never Settle.  Our menu is entirely organic and we use only the highest quality ingredients.  

Juiceries can use the term "organic" in their marketing and labeling if only 70% of their produce is organic.  We don't settle for good enough and have committed to a 100% organic menu all day every day, period.  We also don't cut corners or water down our juices.  And did you know it takes 2-4 lbs of fresh fruits and vegetables to make just one bottle of juice?

Our prices are actually inline with premium cold-pressed juiceries in places like LA and New York where they have major ports and industrial logistics centers, affording them easy access to much cheaper produce and suppliers.  As we are located in the remote San Juan Mountains and do not have the luxury of year-round growing seasons like California, organic produce here is simply more expensive.

We have chosen to be environmentally conscious and opted for glass bottles instead of the much cheaper plastic bottle alternative.  Our hope is that the Telluride community will embrace our glass bottle recycle program, and we will be able to cycle through the same glass bottles over and over again and in the long-term pass those cost savings onto you. Plus, taxes and fees are already included in our prices, so a $12 juice is a $12 juice.

What is your Misfit Produce Discount?


Each year, literally millions of pounds of produce is thrown away because of consumers' need for 'perfect' and blemish-free fruits and vegetables.  Bruised apples or oddly shaped carrots are discarded because they are not aesthetically pleasing enough for the discerning consumer in search of sterile, perfectly shiny waxed apples.  

By one estimate, approximately 60 million tons of produce worth about $160 billion is wasted by retailers and consumers each year.

We work with farmers and ask for a Misfit Produce Discount to buy their 'ugly produce' at a discount.  After careful inspection to ensure the same freshness and safety of 'perfect' produce, we buy these fruits and vegetables that suppliers would oftentimes have to discard because they were unable to sell them.  

This purpose is two-fold: first, it allows us to reduce our COGS (Cost of Goods Sold) for juices and pass those savings onto you, and two: we reduce unnecessary food waste that is completely avoidable. 

What is Kombucha and why is it good for me?


Kombucha is a traditional fermented beverage consisting of black tea and raw cane juice. A gelatin-like disc called a SCOBY (Symbiotic Culture of Bacteria and Yeast) is added to this sugar tea mixture, and fermentation begins.  Due to this fermentation process involved in creating kombucha, it contains a large number of healthy bacteria known as probiotics. These bacteria line your digestive tract and support your immune system, as they absorb nutrients and fight infection and illness.

Our Kombucha is brewed, fermented, and kegged on premises in Telluride.  Unlike big name national store brand Kombuchas which have a shelf life of 3-4 months, our Kombucha is served to you at its peak of ripeness and maturity for the maximum potency of probiotics and freshness.  

What is a powder day clause?


On powder days (6+ inches overnight) the juicery will have a delayed opening of around noon. On days with 12+ inches overnight we will be closed.  Happy shredding!


Because in the end,
you won’t remember the time you
spent working in the office
or mowing your lawn.

Climb that goddamned mountain.
— Jack Kerouac
Buy the ticket, take the ride.
— Hunter S. Thompson